Residential Cleaning LaunchBag

Turn “I clean houses” into a service a stranger can hire with confidence.

Most of the outcome is decided before you clean anything. Settle what you are selling, estimate the hours before you name a price, and let each finished job correct the next estimate.

Real pages from the bag. Open one to read it.
Introductory price $29. $39 starting Oct 25. Introductory price through October 24, 2026. From October 25, 2026, the price is $39. One purchase, yours to keep.

Checkout on Payhip. Your download link arrives by email right after payment. Refundable until you download, final after that (refund policy).

What’s in the bag ↓

What’s in the bag

Numbered in the order you’ll use them. One guide that teaches the work in the order it happens, one connected workbook the business runs on, everything a client reads or signs, and the cards you carry into the home. Five files, and the workbook does the job four separate trackers would have done badly.

00Start Here & What You’re Actually Selling

PDF · 12 pages

What you are actually selling, the four ways it goes wrong and the one loop that fixes them, and where the money in a single job goes.

  • 00-Start-Here-and-What-Youre-Actually-Selling.pdf

01The Cleaning Playbook

PDF · 42 pages

The whole business in the order the work happens, from writing your scope down to reading your own numbers.

  • 01-The-Cleaning-Playbook.pdf

02The Cleaning Workbook

XLSX · 7 tabs

The file the business runs on. Your rates feed a scope builder, an estimator and a job log, and calibration corrects the estimate from your real finish times.

  • 02-The-Cleaning-Workbook.xlsx

03Client Kit

Editable Word · 12 documents

Everything a client reads or signs, from the first questions to the awkward conversations, each with a note on why every line is there.

  • 03-Client-Kit.docx

04Job Cards

PDF · 14 pages · 10 cards

Ten cards to carry, from the load-out before you leave to the final scan, and the minute of writing down the workbook runs on.

  • 04-Job-Cards.pdf
  • 5files
  • 68PDF pages
  • 1spreadsheet
  • 1Word file
  • Researched August 2026
All 5 file names
  • 00-Start-Here-and-What-Youre-Actually-Selling.pdf
  • 01-The-Cleaning-Playbook.pdf
  • 02-The-Cleaning-Workbook.xlsx
  • 03-Client-Kit.docx
  • 04-Job-Cards.pdf

All 5 files are in the ZIP; nothing is held back for an upsell.

A closer look inside

Pages and spreadsheet views from the files you download, not mockups. Open any one to read it.

What you’ll be able to do

Each one names the file that does it.

  • Write down what you actually sell

    Every task in a home, marked standard, reset-only, add-on or never. It becomes three things at once: what your estimate is built from, what the client is told, and the order you work in, so the promise and the work cannot drift apart.

    Playbook ch. 2 · Workbook: Scope Builder tab

  • Work out the hourly rate you actually need

    From what you want to take home, the hours you can genuinely clean, the weeks you will really work, and your fixed costs. It is usually higher than people expect, and it is better to know before you have twelve clients priced on a number you copied.

    Playbook ch. 3 · Workbook: Rates & Assumptions tab

  • Turn a described home into hours, a range, and a price

    Size, bedrooms, bathrooms, condition, clutter, pets, levels, frequency, add-ons and travel, organized rather than guessed. The output is a range as well as a number, and the width of that range comes from how much you actually know about the home.

    Playbook ch. 4 · Workbook: Quote Estimator tab

  • Qualify a first-time home before you commit to a number

    A first visit carries more uncertainty, not automatically more work. Five questions, four photographs or a walkthrough tell you whether this is a standard clean or a reset, and the estimator refuses to recommend a flat quote for a home nobody has looked at.

    Playbook ch. 4–5 · Client Kit · Workbook: Quote Estimator tab

  • Get legitimate on facts rather than on hope

    Four calls with the exact words: your clerk, your state revenue department, two insurance agents. Including the sales-tax question that genuinely has different answers by state, and the difference between “bonded” and “insured” that almost nobody explains.

    Playbook ch. 6 · Workbook: Rates & Assumptions tab

  • Avoid the two accidents that actually happen

    Ammonia is in many glass cleaners, so the realistic bleach accident is spraying a mirror and then cleaning a toilet in the same small bathroom. And acid permanently etches natural stone, which makes the internet’s most repeated cleaning tip the most expensive mistake in the job.

    Playbook ch. 8 · Job Cards: chemical and surface cards

  • Do the job the same way every time

    A fixed room order, top-down and dry-to-wet, cloths by color so cross-contamination is solved without a theory, and a two-minute final scan built from the things clients actually notice and complain about.

    Playbook ch. 9 · Job Cards

  • Get better at quoting every single week

    Write down the finish time. That is the whole habit. Your log becomes your own correction factor, and the estimator starts using your numbers instead of anyone else’s, and tells you on its face that it is doing so.

    Playbook ch. 11 · Workbook: Job Log and Calibration tabs

  • Know which clients are worth keeping

    What you kept, divided by every hour that client costs you including the drive. Then a four-way verdict (keep, re-price, re-scope or release) because most bad accounts are fixable, and the fix for a scope problem is the opposite of the fix for a price problem.

    Playbook ch. 11 · Workbook: Clients tab

Who it’s for

  • You are willing to do physical work in other people’s homes and you want it to be a business rather than cash-in-hand favors.
  • You can clean, or you can learn to quickly. What you cannot yet do is say exactly what you sell and what it costs.
  • You have quoted a job, arrived, found it was three hours more than you thought, and said nothing.
  • You want a small book of regular clients you know are actually worth keeping, rather than a diary full of work that pays badly.

Who it’s not for

  • You want to build a company with employees or crews. This is a bag for one person, and hiring, payroll and managing cleaners are deliberately out of scope.
  • You want commercial or office janitorial contracts. Different buying process, different insurance, different work.
  • You want a cleaning-technique manual. This teaches the business (scope, price, deliver, learn) and says so on page one.
  • You want to be told what to charge. There is no rate anywhere in this bag, on purpose; it shows you how to build your own instead.

Six phases, one gate

Start Here gives you the roadmap, and every file shows where you are on it. Phase 3 is the gate, and it is about charging rather than cleaning: you are ready to quote a stranger.

Read the Playbook chapter for the phase, fill the Workbook tab it points to, and move on. The Job Cards are printed and carried from your first practice clean; the Client Kit is filled in once and used with every client after that.

  1. Decide what you are actually selling

    A written service, in words you would hand a client: what the standard includes, what a reset adds, your short add-on list, and what you never do.

    Start Here · Playbook ch. 1–2 · Workbook: Scope Builder tab
  2. Work out what it has to cost

    An hourly rate you calculated rather than copied, a minimum job price, and an estimator that turns a described home into hours, a range and a number.

    Playbook ch. 3–4 · Workbook: Rates & Assumptions and Quote Estimator tabs
  3. Get registered and insured

    Registration and tax treatment checked where you live, insurance decided on facts, and your policies written, before you charge a stranger to clean their home.

    Playbook ch. 6 · Client Kit · Workbook: Rates & Assumptions tab
    Ready to quote a stranger
  4. Get the first clients

    Practice cleans timed, the first paying clients from people who already trust you, and an inquiry-to-booking conversation you can run without improvising.

    Playbook ch. 5 and 7 · Client Kit · Workbook: Clients tab
  5. Do the work well

    A kit that cost under a hundred dollars, a room order you repeat, a final scan that catches what clients actually notice, and every job’s real time written down.

    Playbook ch. 8–10 · Job Cards · Workbook: Job Log tab
  6. Learn from it and build the base

    Your own times replacing everyone else’s, a recurring schedule built from cleans that went well, and each client judged on what they actually pay per hour of your life.

    Playbook ch. 11 · Workbook: Calibration and Clients tabs

What it doesn’t do

  • No income figure anywhere: not per job, not per week, not per year. There is no credible source for it, and the ones offering a number are selling a course.
  • No price list and no suggested rate. Every published cleaning rate we found comes from a company selling cleaning services, software or insurance, and read side by side they disagree by roughly a factor of two. The bag shows you how to build your own instead.
  • No national licensing or tax answer. Requirements are set by state, county and city, and four states we sampled gave three different answers on sales tax alone, so the bag gives you four calls and the exact words rather than a table that would be wrong somewhere.
  • Not a cleaning-technique manual. It teaches the methodology to deliver the service you defined, safely and consistently, and stops there. There is no shortage of free technique content.
  • No remediation, and no chemical recipes. Mold beyond a surface wipe, biohazard, pests, sharps and unknown chemicals are work you decline, and the cards give you the words.
  • Nothing that stores an access code. The workbook records how you get into a home and never the credential, and says why in one sentence.
  • Commercial and office janitorial, employees and crews, franchising, post-construction, restoration and carpet extraction as a specialty are all named and deliberately left out.

How it was made

  • Researched in August 2026 from the sources that actually publish the rules: Poison Control and the CDC for chemical incompatibility, OSHA for what the Hazard Communication standard does and does not require of a solo operator, four state revenue departments for how differently cleaning services are taxed, the SBA for the licensing structure, and stone-care and insurance documentation for the two claims most often got wrong.
  • Every load-bearing safety, legal and insurance claim was re-verified against a live primary source at QC rather than against our own notes, which found two things to correct: a narrow Texas exception for someone hired directly as a household employee, and the fact that a sealed stone counter is still fully vulnerable to acid etching.
  • There is no rate anywhere in the guides. Every volatile number (your rate, your minimum, supplies, mileage, fees, the tax treatment and every time coefficient) lives on one dated workbook tab, and a scripted scan confirmed not one of them had leaked into the prose.
  • The workbook is generated from code and tested with 62 scenarios: small and large standard cleans, a well-maintained first visit and a neglected one, deep and recurring work, add-ons, long travel, a job clamped by the minimum, all four sales-tax treatments, consistent under- and over-estimation, a bathroom pattern, recurring visits getting faster, and every one of the four client verdicts including the two that lead to releasing a client.
  • The whole bag was written against a facts contract assigning every number, rule and boundary to exactly one file, and the estimator enforces its most important rule mechanically: select “not seen yet” and it refuses to recommend a flat quote at any price.

Made and supported by Frog Labs LLC, the company behind LaunchBag.

More on the process: how a LaunchBag is made.

Before you buy

The questions people ask about this bag. More on the support page.

What exactly do I get, and how?

A ZIP with 5 components in 5 files: 3 PDF guides (68 pages total), 1 spreadsheet (.xlsx, seven connected tabs) and 1 editable Word document containing twelve separate client documents. Checkout is on Payhip. The ZIP is on screen and in Payhip’s email right after payment; keep the email, and if you ever lose it we re-send the files free.

Will this tell me what to charge?

No, and that is deliberate. Every published cleaning rate we could find comes from a company selling cleaning services, cleaning software or cleaning insurance, and read side by side they disagree with each other by roughly a factor of two, because the right number depends on your city, your costs, your speed and what you need to earn. What the bag does instead is show you how to work out the hourly rate you actually need, turn a described home into an estimate of hours, and build a price from those two things plus your supplies, your travel and your state’s tax treatment. Then it checks that price against a minimum you set.

Do I need to know how to clean already?

You need to be willing to do the physical work. The bag teaches the methodology to deliver the service you define: the room order, the safety rules, the surfaces that punish a mistake, and the final scan. It is not a cleaning-technique manual, and it says so on page one. What it teaches is the part that free technique videos never cover: defining the service, pricing it, and learning what your own work actually costs you.

Isn’t the first clean of a home always a deep clean?

That rule is repeated a lot and it is too rigid: it loses you well-maintained homes to someone who quoted sensibly. What is actually true is that a first visit carries more uncertainty, not automatically more work. A home in good condition may reasonably start with a standard clean; a home needing substantial catch-up is quoted as a reset whether it is your first visit or your fiftieth. So the work is finding out which one it is before you commit to a number, and the bag gives you five questions, a photo request and a walkthrough sheet for exactly that. The estimator backs it up: tell it you have not seen the home and it will refuse to recommend a flat quote at any price.

What is the workbook actually for?

It runs one loop, and the loop is the product: define your scope, estimate from it, quote from the estimate, do the job, write down what it actually took, and let that correct your next estimate. Scope Builder decides what you sell and feeds the estimator’s add-on list. The estimator gives you hours and a range. The Job Log takes one extra thing at the end of a job: the finish time. Calibration turns those rows into your own actual-over-estimated correction, and the estimator starts using it instead of the numbers it shipped with, and says on its face that it is doing so. After about ten logged jobs you are quoting from your own evidence rather than anyone’s published guess.

Do I need insurance, and what does “bonded” mean?

They are two different things and clients ask about them as one phrase. General liability covers injury and damage you cause in a client’s home, including damage found after you leave. That is the one that matters for a solo cleaner, and the bag gives you the exact question to ask an agent about property in your care. A janitorial or fidelity bond is different: it reimburses the client for theft by your employees. If you have no employees there is very little for it to cover. The bag will not tell you what is required where you live, because that varies. It does tell you never to advertise either word unless it is true of you, and it gives you a better answer to the question than most cleaners have.

What safety does it actually cover?

Two rules stated as absolutes, framed the way the accident really happens. Never mix bleach with anything, and the realistic version is not a bucket: ammonia is an ingredient in many glass cleaners, so you spray the mirror and then use a bleach product on the toilet in the same small bathroom with the door shut. And acid permanently etches natural stone, which makes vinegar, the most repeated cleaning tip on the internet, the most expensive mistake in the job. Beyond that: labels, ventilation, gloves, transport, keeping products away from children and pets, a surface process for anything you do not recognize, cloth colors for cross-contamination, and a clear list of work you decline at the door.

How do I get my first clients without spending money?

In a sequence, and none of it costs anything. Two or three practice cleans for friends or family, timed room by room, which produce your calibration data and your first honest reviews before you charge anyone. Then people who already trust you, asked individually rather than broadcast. Then their neighbors and colleagues. Then local community groups where the rules allow it, and a Google Business Profile so your name is findable. Then the referral loop, which is the only channel that compounds. What the bag explicitly tells you not to build first: paid advertising, a website, SEO, a logo, flyers at scale, or five social accounts.

How do I know if a regular client is actually worth keeping?

That is what the Clients tab is for. It measures what you kept divided by every hour that client costs you including the drive, against your own target rate, because a client can pay well and still be a poor account if the home runs long, the requests have grown, or the drive is thirty minutes each way. It returns one of four verdicts: keep, re-price, re-scope or release. It refuses to say anything until it has three logged visits, it separates a scope problem from a price problem from a distance problem because those have different fixes, and it never fires anyone: it reaches release on money alone only when you have recorded that you already corrected the price once and it still does not pay.

Is this for starting a cleaning company with staff?

No. It is written end to end for one person cleaning private homes. Hiring, crews, payroll, franchising, commercial and office janitorial, post-construction, restoration and remediation are all named on page one and left out, because each of them changes the insurance, the compliance and the buying process enough that pretending otherwise would make the bag worse at the thing it is actually for.

Get the Residential Cleaning LaunchBag

5 files: 3 PDF guides (68 pages), 1 spreadsheet for Excel or Google Sheets, and 1 editable Word file. One download, yours to keep.

Introductory price $29. $39 starting Oct 25. Introductory price through October 24, 2026. From October 25, 2026, the price is $39.

By clicking “Get the bag” and completing checkout on Payhip, you agree to LaunchBag’s Terms and refund policy. This is a digital download: refundable until you download a file, and all sales are final after that, with the exceptions in the refund policy. Not legal, tax, insurance, or safety advice, and the templates are not a substitute for the advice of an attorney; no income promises.

Sold by Frog Labs LLC. To receive our legal name and business address by email, write to contact@froglabsllc.com.

  1. Pay on Payhip’s checkout page.
  2. Payhip emails your download link to the address you used, right away.
  3. Unzip and open 00 Start Here & What You’re Actually Selling. The files are numbered in reading order.
Price $29 Intro price · $39 starting Oct 25
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