00Start Here & What You’re Actually Selling
What you are actually selling, the four ways it goes wrong and the one loop that fixes them, and where the money in a single job goes.
- 00-Start-Here-and-What-Youre-Actually-Selling.pdf
Turn “I clean houses” into a service a stranger can hire with confidence.
Most of the outcome is decided before you clean anything. Settle what you are selling, estimate the hours before you name a price, and let each finished job correct the next estimate.
Checkout on Payhip. Your download link arrives by email right after payment. Refundable until you download, final after that (refund policy).
Numbered in the order you’ll use them. One guide that teaches the work in the order it happens, one connected workbook the business runs on, everything a client reads or signs, and the cards you carry into the home. Five files, and the workbook does the job four separate trackers would have done badly.
What you are actually selling, the four ways it goes wrong and the one loop that fixes them, and where the money in a single job goes.
The whole business in the order the work happens, from writing your scope down to reading your own numbers.
The file the business runs on. Your rates feed a scope builder, an estimator and a job log, and calibration corrects the estimate from your real finish times.
Everything a client reads or signs, from the first questions to the awkward conversations, each with a note on why every line is there.
Ten cards to carry, from the load-out before you leave to the final scan, and the minute of writing down the workbook runs on.
All 5 files are in the ZIP; nothing is held back for an upsell.
Pages and spreadsheet views from the files you download, not mockups. Open any one to read it.
Each one names the file that does it.
Every task in a home, marked standard, reset-only, add-on or never. It becomes three things at once: what your estimate is built from, what the client is told, and the order you work in, so the promise and the work cannot drift apart.
Playbook ch. 2 · Workbook: Scope Builder tab
From what you want to take home, the hours you can genuinely clean, the weeks you will really work, and your fixed costs. It is usually higher than people expect, and it is better to know before you have twelve clients priced on a number you copied.
Playbook ch. 3 · Workbook: Rates & Assumptions tab
Size, bedrooms, bathrooms, condition, clutter, pets, levels, frequency, add-ons and travel, organized rather than guessed. The output is a range as well as a number, and the width of that range comes from how much you actually know about the home.
Playbook ch. 4 · Workbook: Quote Estimator tab
A first visit carries more uncertainty, not automatically more work. Five questions, four photographs or a walkthrough tell you whether this is a standard clean or a reset, and the estimator refuses to recommend a flat quote for a home nobody has looked at.
Playbook ch. 4–5 · Client Kit · Workbook: Quote Estimator tab
Four calls with the exact words: your clerk, your state revenue department, two insurance agents. Including the sales-tax question that genuinely has different answers by state, and the difference between “bonded” and “insured” that almost nobody explains.
Playbook ch. 6 · Workbook: Rates & Assumptions tab
Ammonia is in many glass cleaners, so the realistic bleach accident is spraying a mirror and then cleaning a toilet in the same small bathroom. And acid permanently etches natural stone, which makes the internet’s most repeated cleaning tip the most expensive mistake in the job.
Playbook ch. 8 · Job Cards: chemical and surface cards
A fixed room order, top-down and dry-to-wet, cloths by color so cross-contamination is solved without a theory, and a two-minute final scan built from the things clients actually notice and complain about.
Playbook ch. 9 · Job Cards
Write down the finish time. That is the whole habit. Your log becomes your own correction factor, and the estimator starts using your numbers instead of anyone else’s, and tells you on its face that it is doing so.
Playbook ch. 11 · Workbook: Job Log and Calibration tabs
What you kept, divided by every hour that client costs you including the drive. Then a four-way verdict (keep, re-price, re-scope or release) because most bad accounts are fixable, and the fix for a scope problem is the opposite of the fix for a price problem.
Playbook ch. 11 · Workbook: Clients tab
Start Here gives you the roadmap, and every file shows where you are on it. Phase 3 is the gate, and it is about charging rather than cleaning: you are ready to quote a stranger.
Read the Playbook chapter for the phase, fill the Workbook tab it points to, and move on. The Job Cards are printed and carried from your first practice clean; the Client Kit is filled in once and used with every client after that.
A written service, in words you would hand a client: what the standard includes, what a reset adds, your short add-on list, and what you never do.
An hourly rate you calculated rather than copied, a minimum job price, and an estimator that turns a described home into hours, a range and a number.
Registration and tax treatment checked where you live, insurance decided on facts, and your policies written, before you charge a stranger to clean their home.
Practice cleans timed, the first paying clients from people who already trust you, and an inquiry-to-booking conversation you can run without improvising.
A kit that cost under a hundred dollars, a room order you repeat, a final scan that catches what clients actually notice, and every job’s real time written down.
Your own times replacing everyone else’s, a recurring schedule built from cleans that went well, and each client judged on what they actually pay per hour of your life.
Made and supported by Frog Labs LLC, the company behind LaunchBag.
More on the process: how a LaunchBag is made.
The questions people ask about this bag. More on the support page.
A ZIP with 5 components in 5 files: 3 PDF guides (68 pages total), 1 spreadsheet (.xlsx, seven connected tabs) and 1 editable Word document containing twelve separate client documents. Checkout is on Payhip. The ZIP is on screen and in Payhip’s email right after payment; keep the email, and if you ever lose it we re-send the files free.
No, and that is deliberate. Every published cleaning rate we could find comes from a company selling cleaning services, cleaning software or cleaning insurance, and read side by side they disagree with each other by roughly a factor of two, because the right number depends on your city, your costs, your speed and what you need to earn. What the bag does instead is show you how to work out the hourly rate you actually need, turn a described home into an estimate of hours, and build a price from those two things plus your supplies, your travel and your state’s tax treatment. Then it checks that price against a minimum you set.
You need to be willing to do the physical work. The bag teaches the methodology to deliver the service you define: the room order, the safety rules, the surfaces that punish a mistake, and the final scan. It is not a cleaning-technique manual, and it says so on page one. What it teaches is the part that free technique videos never cover: defining the service, pricing it, and learning what your own work actually costs you.
That rule is repeated a lot and it is too rigid: it loses you well-maintained homes to someone who quoted sensibly. What is actually true is that a first visit carries more uncertainty, not automatically more work. A home in good condition may reasonably start with a standard clean; a home needing substantial catch-up is quoted as a reset whether it is your first visit or your fiftieth. So the work is finding out which one it is before you commit to a number, and the bag gives you five questions, a photo request and a walkthrough sheet for exactly that. The estimator backs it up: tell it you have not seen the home and it will refuse to recommend a flat quote at any price.
It runs one loop, and the loop is the product: define your scope, estimate from it, quote from the estimate, do the job, write down what it actually took, and let that correct your next estimate. Scope Builder decides what you sell and feeds the estimator’s add-on list. The estimator gives you hours and a range. The Job Log takes one extra thing at the end of a job: the finish time. Calibration turns those rows into your own actual-over-estimated correction, and the estimator starts using it instead of the numbers it shipped with, and says on its face that it is doing so. After about ten logged jobs you are quoting from your own evidence rather than anyone’s published guess.
They are two different things and clients ask about them as one phrase. General liability covers injury and damage you cause in a client’s home, including damage found after you leave. That is the one that matters for a solo cleaner, and the bag gives you the exact question to ask an agent about property in your care. A janitorial or fidelity bond is different: it reimburses the client for theft by your employees. If you have no employees there is very little for it to cover. The bag will not tell you what is required where you live, because that varies. It does tell you never to advertise either word unless it is true of you, and it gives you a better answer to the question than most cleaners have.
Two rules stated as absolutes, framed the way the accident really happens. Never mix bleach with anything, and the realistic version is not a bucket: ammonia is an ingredient in many glass cleaners, so you spray the mirror and then use a bleach product on the toilet in the same small bathroom with the door shut. And acid permanently etches natural stone, which makes vinegar, the most repeated cleaning tip on the internet, the most expensive mistake in the job. Beyond that: labels, ventilation, gloves, transport, keeping products away from children and pets, a surface process for anything you do not recognize, cloth colors for cross-contamination, and a clear list of work you decline at the door.
In a sequence, and none of it costs anything. Two or three practice cleans for friends or family, timed room by room, which produce your calibration data and your first honest reviews before you charge anyone. Then people who already trust you, asked individually rather than broadcast. Then their neighbors and colleagues. Then local community groups where the rules allow it, and a Google Business Profile so your name is findable. Then the referral loop, which is the only channel that compounds. What the bag explicitly tells you not to build first: paid advertising, a website, SEO, a logo, flyers at scale, or five social accounts.
That is what the Clients tab is for. It measures what you kept divided by every hour that client costs you including the drive, against your own target rate, because a client can pay well and still be a poor account if the home runs long, the requests have grown, or the drive is thirty minutes each way. It returns one of four verdicts: keep, re-price, re-scope or release. It refuses to say anything until it has three logged visits, it separates a scope problem from a price problem from a distance problem because those have different fixes, and it never fires anyone: it reaches release on money alone only when you have recorded that you already corrected the price once and it still does not pay.
No. It is written end to end for one person cleaning private homes. Hiring, crews, payroll, franchising, commercial and office janitorial, post-construction, restoration and remediation are all named on page one and left out, because each of them changes the insurance, the compliance and the buying process enough that pretending otherwise would make the bag worse at the thing it is actually for.
5 files: 3 PDF guides (68 pages), 1 spreadsheet for Excel or Google Sheets, and 1 editable Word file. One download, yours to keep.
By clicking “Get the bag” and completing checkout on Payhip, you agree to LaunchBag’s Terms and refund policy. This is a digital download: refundable until you download a file, and all sales are final after that, with the exceptions in the refund policy. Not legal, tax, insurance, or safety advice, and the templates are not a substitute for the advice of an attorney; no income promises.
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