00Start Here & Launch Checklist
What this business is and is not, the phases with the gate, and the checklist that tells you when you are ready for a paying client.
- 00-Start-Here-and-Launch-Checklist.pdf
Start looking after other people’s pets for money: dog walking, drop-in visits and in-home sitting, including what to do when the animal has other ideas.
Trust is what this business is really sold on. Build it deliberately, set your rate from your own costs rather than an app’s, and find out what an hour of your day actually pays.
Checkout on Payhip. Your download link arrives by email right after payment. Refundable until you download, final after that (refund policy).
Numbered in the order you’ll use them. One guide that teaches the business in order, one connected workbook that turns your market and your costs into your rates, the plan and the words for your first clients, and everything you hand a client or carry with a leash in your hand. Two components include an editable Word version, which is why 5 components make 7 files.
What this business is and is not, the phases with the gate, and the checklist that tells you when you are ready for a paying client.
The whole business in order: trust as the product, your rate, getting legitimate, and the animal itself.
Every figure in one dated place, feeding your rate, your effective hourly, and the platform-versus-direct question.
The channels ranked for someone with no reviews, a four-week plan, and the exact wording from the first ask through the rate rise.
Nine cards to carry, plus the agreement, pet profile, access sheet and vet authorization you fill in once and reuse with every client.
All 7 files are in the ZIP; nothing is held back for an upsell.
Pages and spreadsheet views from the files you download, not mockups. Open any one to read it.
Each one names the file that does it.
Dog walking, drop-in visits and in-home sitting, priced by time rather than by pet, with the add-ons clients ask for as line items, and the recurring weekday walk identified as the one that builds a business rather than a busy month.
Start Here · Playbook ch. 1
Trust is the product, not the walk. What a client is really weighing when they hand you a key, which signals move it, why the meet-and-greet is a step you never skip, and when to say no.
Playbook ch. 2 · Visit Day Cards
Scan the professionals near you (not the hobbyists) into a bracket, then build a rate from your own overhead and the profession’s own method, and see where the two land relative to each other before you quote anyone.
Playbook ch. 3–4 · Workbook · Local Rate Scan and Rate Setter tabs
A 30-minute walk is not 30 minutes of work. Drive time, the update, the photo and the mileage come out first, and the answer, your effective hourly rate, is the number that decides whether a booking across town is worth taking.
Playbook ch. 4 · Workbook · Effective Hourly tab
What a booking is worth to you on a platform against the same booking direct, per visit, per week and over a working year, with the fee figures kept as dated inputs you confirm in your own account, never as numbers printed in a book.
Playbook ch. 4 · Workbook · Platform vs Direct tab
Three checks that take an afternoon (your city or county clerk, your state revenue department, and two insurance quotes compared on care, custody and control, bonding and lost keys), with the exact words to say on each call.
Playbook ch. 5 · Workbook · Costs & Rates tab
A service agreement covering what causes arguments, the pet profile that gets you the bite history and the medication instructions in writing, the home access and emergency sheet, the veterinary authorization with a spending limit, and the incident record.
Client & Pet System · five documents
The channels ranked for someone with no reviews yet, a Google Business Profile set up as a service-area business, a four-week plan with something to do each week, and fifteen messages from the first ask to the rate increase.
First Clients Plan · Client Scripts & Messages
Nine cards for the moments that matter: the pavement test and the heat numbers, reading a dog that is telling you to back off, the escape, the failed lockbox, the emergency call, and the medical boundary you never cross.
Visit Day Cards
Start Here gives you the roadmap, and every file shows where you are on it. Phase 3 is the gate: nothing gets booked until you are insured, checked and signed.
Read the Playbook chapters for the phase, fill the Workbook tab they point to, and move on. The Visit Day Cards are printed and kept with you from the first visit; the Client & Pet System is what you fill in once and use with every client after that.
You know what the three services are, why trust is the thing you are really selling, and which services you are offering first.
Your rates come from your own local scan and your own costs, and you know what an hour of your day actually pays once driving is counted.
Your three local checks are done, your insurance is in place, and your agreement and client forms are ready to send. You are ready for a paying client.
Inquiries are coming from named channels you chose, not from hope, and you know exactly what to say to each one.
Phone screen, meet-and-greet, signed agreement, tested access, the visit itself, the update you send, and the money in your account.
Recurring clients are on a schedule, your route is tightening, and your rate goes up on evidence rather than on nerve.
Made and supported by Frog Labs LLC, the company behind LaunchBag.
More on the process: how a LaunchBag is made.
The questions people ask about this bag. More on the support page.
A ZIP with 5 components in 7 files: 4 PDF guides (56 pages total), 1 spreadsheet (.xlsx, seven tabs) and 2 editable Word documents (.docx). Two components come as a pair: the First Clients Plan (PDF) with its Client Scripts & Messages (Word), and the Visit Day Cards (PDF) with the Client & Pet System (Word). Checkout is on Payhip. The ZIP is on screen and in Payhip’s email right after payment; keep the email, and if you ever lose it we re-send the files free.
That depends on where you live and on exactly what you do, and anyone who answers it for the whole country is guessing. We found no single national license for this work, but that tells you nothing about your own city. So the bag gives you three checks instead: your city or county clerk about a business license and home occupation rules, your state revenue department about whether these services are taxable, and two insurance quotes. Chapter 5 gives you the exact sentence to say on each call. It takes an afternoon.
The bag will not tell you, because no honest source can. What it does is implement the method the professional pet-sitting bodies teach: scan six to eight professionals near you into a local bracket, cost your own overhead, and build a rate that carries it. Then compare the two numbers. The Effective Hourly tab shows what your day actually pays once drive time and mileage come out, which is usually the number that changes someone’s mind about a cheap booking across town.
Often yes, at the start. A platform solves the hardest problem you have, which is that nobody knows you yet. The bag is not against them. What it does is show you the arithmetic: what a booking leaves you there versus direct, per visit, per week and over a year, using the fee your own account shows rather than a number printed in a book. Then you decide which bookings are worth taking and what you build alongside it.
Yes, before your first paid visit. The specific thing to ask for is general liability that includes care, custody and control (coverage for the animal while it is in your care, which a plain liability policy may exclude), plus bonding and lost-key coverage. Chapter 5 explains what each of those means in practice, the workbook has a place for both quotes, and the bag tells you to get two because they are not as close as you would expect.
By asking people who already know you, one at a time, in your own words (script 1), and by being close by. The First Clients Plan ranks the channels for someone with nothing to show yet, sets up a Google Business Profile as a service-area business, and gives you a four-week plan with something specific to do each week. The reason it works is route density: the clients on your own street are worth more per hour than the ones across town.
The nine Visit Day Cards exist for exactly that. There is a card for heat with the pavement test, one for reading a dog that is warning you, one for an escape, one for a lockbox that fails at 7am, and one for the emergency call, with the vet authorization and spending limit already signed so you are not making that decision cold. Then you tell the client within the hour, in the words script 13 gives you, and write it up the same day.
That is what the recurring mid-day walk is for, and it is why the bag pushes you toward weekday regulars rather than one-off bookings. What it will not do is pretend the calendar is flexible: an animal that needs a mid-day visit needs it in the middle of the day. The bag is honest about which services fit around work and which do not.
No. The agreement and forms are a well-built starting point covering the things that cause arguments, not a finished contract for your state, and the bag says so on the page. Anything that depends on where you live carries a Verify note naming who to ask and what to say. And nothing in it is veterinary: the boundary is that you recognize and escalate, never diagnose, dose or treat.
7 files: 4 PDF guides (56 pages), 1 spreadsheet for Excel or Google Sheets, and 2 editable Word files. One download, yours to keep.
By clicking “Get the bag” and completing checkout on Payhip, you agree to LaunchBag’s Terms and refund policy. This is a digital download: refundable until you download a file, and all sales are final after that, with the exceptions in the refund policy. Not legal, tax, insurance, or safety advice, and the templates are not a substitute for the advice of an attorney; no income promises.
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