Build a brand around the household products people use up: the version of it that actually works for you.
Turn “I want to sell household and laundry products” into a decision you can defend: make it or have it made, sell locally or ship, what one order earns after postage or driving time, how small a first batch can be and teach you something, and whether anybody buys twice.
Checkout on Payhip. Your download link arrives by email right after payment. Refundable until you download, final after that (refund policy).
Numbered in the order you’ll use them. One system in four parts. The Playbook holds the judgment, the Workbook is the only thing that returns a verdict, and the Kit is what you fill in and send while sourcing, making and selling.
What this business actually is, the two cliffs almost everyone walks off, the two decisions that route everything, why a heavy product can be a good local business and a bad shipped one, and the honest page about what homemade does not mean.
The durable core: what you may say and why the wording is the regulated part, formats and channels, making it yourself responsibly, having it made responsibly, what goes on a label, who certifies and who is liable, judging a sample, economics by channel, the size of the bet, fulfillment, repeat purchase and variants, liability, and how to re-verify every fact yourself.
The decision spine for both paths: your route and every dated rate in one place, a screen that can refuse a product on a claim before you spend anything, make-versus-source economics on your own channel with your own time priced in, one row per batch or purchase, one row per order, and the review that says repeat, change or kill.
The working papers: the questions to send a supplier, the documentation to request for materials you buy, a one-page batch record, a sample assessment, a label copy worksheet built from the rules, a launch checklist, and the two customer messages you will actually send.
All 4 files are in the ZIP; nothing is held back for an upsell.
Pages and spreadsheet views from the files you download, not mockups. Open any one to read it.
Each one names the file that does it.
Two decisions (who makes it, and how it reaches the customer) and a matrix showing how they interact. The channel changes which product is viable, and most disappointment in this business starts by choosing them separately.
00 · Start Here & The Two Cliffs
A screen that returns do not sell, professional input required, verify first, or clear to test, and names the specific thing that is missing rather than waving you off.
02 · The Brand Workbook
Four places a formulation can legitimately come from, what to hold for each, and the honest line between making a documented product and inventing one.
01 · The Household Brand Playbook
The documents to get before money moves, how to reject a supplier for a reason you can state, and why putting your brand on someone else’s product keeps the responsibility with you.
01 · The Household Brand Playbook
Product margin, contribution after postage or driving time, and the cash you spend before a single sale: three numbers kept apart, with local and shipped never averaged together.
02 · The Brand Workbook
You say what you could lose. The workbook refuses a first batch or order that costs more, whatever the price break looks like, and tells you which of the two paths still fits.
02 · The Brand Workbook
The gate comes first: before money moves, the product has to survive the claims screen, your production path has to hold up, and the first batch has to be small enough to be wrong about.
Read 00 · Start Here, then Chapters 1 to 5 of the Playbook before you commit to a product. Everything after that is used while sourcing, making and selling rather than read.
A channel, a production model, and the knowledge that the two decide each other: the same product can be a good local business and a bad shipped one.
A verdict on the claim, the category and your production path, or an honest refusal before anything is made or ordered.
If you make it: where the formulation came from, documentation for every material, a preservation strategy, a hazard determination you can support. If a supplier makes it: the documents, or a rejection with a reason.
A sample tested against what your customer already buys, dropped, left upside down, and checked for consistency between two units of the same batch.
Contribution computed on local or shipped terms and never blended, your own time priced in, and a first batch or order capped by what you said you could lose.
Traceable batches, a replacement handled without an argument, and your own results, by channel and by variant, deciding what gets made next.
Made and supported by Frog Labs LLC, the company behind LaunchBag.
More on the process: how a LaunchBag is made.
The questions people ask about this bag. More on the support page.
Both are first-class routes here, and locally, making it is often the better one. What the bag will not do is help you invent a product: it teaches four places a formulation can legitimately come from, what documentation to hold, and where you genuinely need professional input. Making a documented product and inventing one are different activities, and the workbook can tell them apart.
Because postage is priced in bands that step up steeply with weight and distance, and most household products are mostly water. The same heavy jug can earn money delivered to someone nearby and lose money on every parcel shipped across the country. The bag works both out separately and never averages them.
No, and this is the finding most people are surprised by. Sourcing removes real work: formulation, preservation, safety documentation, consistency. It does not move responsibility away from the brand on the label, and where a certificate is required it can land on you by default. The bag quotes the rules and tells you exactly what to ask a supplier.
Anything that says or implies it kills, disinfects, sanitizes or controls germs, because under federal law a product making that claim is a pesticide, and pesticides must be registered with efficacy data behind them. And the safety and environmental words (non-toxic, natural, baby-safe and their relatives) each commit you to evidence you would have to hold. The bag shows what to say instead, and the screen refuses a product on a claim before you spend anything.
That is the wrong way around, and the workbook asks it the other way: you say what you could afford to lose, and it refuses a first batch or order that costs more, whatever the supplier’s price break looks like. There are no startup-cost figures in this bag because the honest ones come from your own quotes.
An instant download with four files: two guides, a seven-tab workbook that opens in Excel or Google Sheets, and an editable document set for Word or Google Docs.
4 files: 2 PDF guides (46 pages), 1 spreadsheet for Excel or Google Sheets, and 1 editable Word file. One download, yours to keep.
By clicking “Get the bag” and completing checkout on Payhip, you agree to LaunchBag’s Terms and refund policy. This is a digital download: refundable until you download a file, and all sales are final after that, with the exceptions in the refund policy. Not legal, tax, insurance, or safety advice, and the templates are not a substitute for the advice of an attorney; no income promises.
Sold by Frog Labs LLC. To receive our legal name and business address by email, write to contact@froglabsllc.com.