00Start Here & Loss Cap
The money timeline out and back, and the loss cap and time cap you sign before you spend anything.
- 00-Start-Here-and-Loss-Cap.pdf
Run one honest, capped test of an online store where the supplier ships the goods.
Cap what you are willing to lose before you spend it, test one product properly, and know what an order leaves you after the fees, the duty and the delivery you promised.
Checkout on Payhip. Your download link arrives by email right after payment. Refundable until you download, final after that (refund policy).
Numbered in the order you’ll use them. One guide that teaches the business in order, one connected workbook that holds every number and returns a verdict, the store build with its gate, and the desk cards and messages that run every order. Two components include an editable Word version, which is why 5 components make 7 files.
The money timeline out and back, and the loss cap and time cap you sign before you spend anything.
The whole business in order, from the deal you are making to reading the evidence, with every live page you will need to re-check.
Every fee, window and threshold in one dated place, feeding your cap, your product screen, one order’s economics and the verdict.
The build in dependency order with a cost line wherever money leaves, and the store’s own policy text as documents you fill in from your supplier’s rules.
The cards for running the desk day to day, with the exact wording for the customer, supplier and processor messages they call for.
All 7 files are in the ZIP; nothing is held back for an upsell.
Pages and spreadsheet views from the files you download, not mockups. Open any one to read it.
Each one names the file that does it.
The money timeline: your money out before the customer’s money reaches you, payouts on the processor’s calendar, reserves and holds, ad bills, refunds and the dispute tail. Then a loss cap and a time cap you sign before anything else.
Start Here · Playbook ch. 1 · Workbook · Budget & Cap tab
Four supply routes with their real processing and transit windows and their after-sale rules, the dated de minimis timeline, and how a duty bill is built layer by layer, as a lookup you run rather than a rate printed in a book that goes stale.
Playbook ch. 2 · Workbook · Rates and Delivery tabs
The exclusion screen with the rule behind each category (brands and lookalikes, children’s products, ingestibles and cosmetics, RF and battery electronics, weapons, health-claim gadgets), the five-minute trademark check, and the money floor a product has to clear.
Playbook ch. 3 · Workbook · Product Fit tab
One order taken apart: supplier cost, shipping, duty allowance, card processing, refund and chargeback allowances, down to contribution before ads, then break-even cost per purchase and break-even ROAS computed from your own numbers rather than a benchmark.
Playbook ch. 5 · Workbook · Unit tab
The build in dependency order with the setting names: identity in the open, the policy slots written from your supplier’s real rules, the delivery window in all four places it belongs, the payments verification packet, a backup processor configured and off.
Store Setup · Store Policies & Pages
The launch gate: your sample in hand and photographed, and one real order at the real price through your own store to the supplier and back with tracking, then refunded, so you find out what a refund really costs you before a customer does.
Store Setup · the launch gate
The FTC 30-day rule stated precisely, the day-count schedule from order confirmation to the delay notice, the supplier claim clocks per route, the dispute card, and the messages for every one of them.
Order Desk Cards · Customer & Supplier Messages
One capped test with the goalposts fixed in advance, the five diagnostic branches when it stalls, and a verdict cell that returns TOO EARLY, CONTINUE, CHANGE ONE THING or STOP with its reason.
Playbook ch. 7–8 · Workbook · Test tab
Start Here gives you the roadmap, and every file shows where you are on it. Phase 4 is the gate: nothing goes to traffic until the pipe is proven.
Read the Playbook chapters for the phase, fill the Workbook tab they point to, and move on. The Order Desk Cards are printed and kept beside you from the first order; the Workbook is the file you open every day of the test.
You know what the test costs, when money leaves and when it comes back, and what the import rules mean for you. Your loss cap and time cap are written and signed.
One product passes the exclusion screen and the money floor, a supplier has answered your questions in writing, your sample is ordered, and your price leaves something after fees.
Your identity is in the open, every policy page is real, your computed delivery window appears everywhere it should, payments are verified and a backup is configured.
Your sample is in hand and photographed, and one real order has gone through your own store to the supplier and back to you with tracking. Now you can spend money on traffic.
One capped test runs without the goalposts moving, every order is handled on schedule, and your own numbers tell you to continue, change one thing, or stop.
Made and supported by Frog Labs LLC, the company behind LaunchBag.
More on the process: how a LaunchBag is made.
The questions people ask about this bag. More on the support page.
A ZIP with 5 components in 7 files: 4 PDF guides (85 pages total), 1 spreadsheet (.xlsx, eight tabs) and 2 editable Word documents (.docx). Two components come as a pair: Store Setup & Launch Gate (PDF) with its Store Policies & Pages (Word), and the Order Desk Cards (PDF) with the Customer & Supplier Messages (Word). Checkout is on Payhip. The ZIP is on screen and in Payhip’s email right after payment; keep the email, and if you ever lose it we re-send the files free.
No, and it never will. There is no income figure in this bag: no revenue, no margin, no success rate, no “first sale in N days”. No credible source for any of those exists in this category, and unsubstantiated earnings claims are exactly what the FTC has prosecuted the loudest sellers in it for. What the bag defines instead is one measurable success condition: one product whose measured contribution before ads beats its measured cost per purchase over 20 or more orders, from a store that has taken an order, fulfilled it with tracking, and survived a refund and a chargeback.
The version built on cheap untaxed parcels from overseas is over, and the bag says so with the dated timeline and the judgment behind it. What replaced it is a narrower business: US-stocked or US-produced supply, a delivery window you can keep, and margins that have to survive duty and fees. That’s the version this bag teaches, and it’s why it spends a full chapter on where goods come from now rather than on product hunting.
The build is written Shopify-first, because that’s where the documentation, the fee structure and the failure modes are best evidenced. The principles transfer: every platform has a plan cost, a processor with a settlement schedule, policy pages somebody checks, and a delivery promise that a regulator holds you to. Where a step names a Shopify setting, it names what the setting is for, so you can find its equivalent.
That’s your decision, and the bag is built to make it before you spend anything. The workbook’s Budget & Cap tab turns the amount you decide you can lose into a per-phase spending limit and shows you what a cap of that size can and cannot buy. What the bag insists on is the shape: your money leaves before your customer’s money reaches you, so hold enough to fulfill two to four weeks of orders with no payouts at all, and don’t borrow for it.
It will tell you how to rule products out, which is the part that lasts. Six categories are excluded outright with the rule behind each, and two more go for money reasons: sized apparel and footwear as a first test, because returns eat the contribution before ads are even counted, and any single item under $20 on paid traffic. There’s a five-minute trademark check that runs before you get attached to anything, and a money floor a product has to clear before it goes on paid traffic. Then the Product Fit tab tests three real candidates side by side. A published list of “winning products” is a list of competitors; a screen is yours.
Then it worked. A test that returns STOP for the cost of your cap has bought you the answer cheaply, which is the entire reason the cap is written and signed on page seven before anything else happens. The Test tab returns TOO EARLY, CONTINUE, CHANGE ONE THING or STOP with its reason, and chapter 8 walks the five branches (no clicks, clicks but no carts, carts but no checkouts, checkouts but no payments, orders but no margin) so a stop decision comes with a diagnosis.
Everything was checked in August 2026 and carries that date. Because the import and platform rules move, nothing volatile is printed in the prose: every fee, rate, window and threshold lives on the workbook’s Rates tab with the page to check it on, and the Playbook’s appendix lists every one of those pages. When something changes, you update one tab and the whole workbook follows.
No. The bag explains how things generally work, what to ask, and who to ask. Anything that depends on your state (sales tax registration, resale certificates, entity filing) carries a Verify note naming the agency and the exact search that finds your answer, rather than a fifty-state table that would be wrong somewhere the day it was printed.
7 files: 4 PDF guides (85 pages), 1 spreadsheet for Excel or Google Sheets, and 2 editable Word files. One download, yours to keep.
By clicking “Get the bag” and completing checkout on Payhip, you agree to LaunchBag’s Terms and refund policy. This is a digital download: refundable until you download a file, and all sales are final after that, with the exceptions in the refund policy. Not legal, tax, insurance, or safety advice, and the templates are not a substitute for the advice of an attorney; no income promises.
Sold by Frog Labs LLC. To receive our legal name and business address by email, write to contact@froglabsllc.com.